Women's Services and Resources

Case Study #1

Introduction: Women's Services and Resources: BYUH is committed to providing a safe and supportive environment for all its students, including women. The university offers several services and resources specifically for women, including: Women's Services and Resources (WSR): WSR is a dedicated space on campus for women to connect with each other, seek support, and access resources. The center offers counseling services, career advice, leadership training, and more. It also hosts events and workshops on topics such as self-care, financial management, and healthy relationships

The Problem: The primary objective of using Instagram Live for BYU-Hawaii Women's Services and Resources is to improve customer engagement. By using the platform, the organization can create a more personalized and interactive experience for its audience. Instagram Live can be used to showcase the organization's services and resources, provide helpful tips and advice, and engage in meaningful conversations with customers. Ultimately, the goal is to build a stronger relationship between the organization and its audience.

The Solution: To implement the Instagram Live strategy, BYU-Hawaii Women's Services and Resources should follow the following steps:

  1. Define the target audience: The organization should identify the audience it wants to target with Instagram Live. This could be female students on campus, alumni, or prospective students. By defining the target audience, the organization can create content that is relevant and engaging to them.

  2. Create a content calendar: A content calendar should be created to plan out the Instagram Live sessions. The content calendar should include the topic of the session, the date and time, and any guest speakers or experts who will be joining. The calendar should be shared on social media to promote upcoming sessions and generate interest.

  3. Promote the Instagram Live sessions: Promote the upcoming Instagram Live sessions on social media channels such as Facebook, Twitter, and Instagram. This will help to generate interest and ensure that the audience is aware of the upcoming sessions.

  4. Prepare for the session: Before the Instagram Live session, the organization should prepare the content and ensure that any guest speakers or experts are briefed on the topic. The session should also be tested to ensure that the audio and video quality are up to par.

  5. Engage with the audience: During the Instagram Live session, the organization should engage with the audience and answer any questions they may have. This will help to create a more personalized and interactive experience.

  6. Follow up with the audience: After the Instagram Live session, the organization should follow up with the audience and thank them for attending. This could be done through social media or email. The organization should also ask for feedback to improve future sessions.

Hopeful Solution: Using Instagram Live can help BYU-Hawaii Women's Services and Resources to improve customer engagement. By providing a more personalized and interactive experience, the organization can build stronger relationships with its audience. Additionally, Instagram Live can help to increase brand awareness and drive traffic to the organization's website. Overall, the strategy is likely to result in higher engagement rates and a more engaged audience.