Projects
Marketing for an NCAA D1 Tournament was one of the most enjoyable projects I have worked on. I presented on budget, halftime show ideas, and how to appeal to locals, students, and the entire island to reach our goal of 2,000 attendees per game.
Collaborating with others to develop and innovate our ideas was a fun and rewarding learning experience.
To facilitate the implementation of the Instagram Live strategy, an IMC plan was developed. This plan integrated various communication channels and strategies to effectively reach and engage the target audience. Social media, email marketing, and event promotion were used to ensure a consistent and coherent message was delivered to the audience.
The IMC plan aimed to create a seamless and engaging customer journey, reinforcing the organization's commitment to providing support and resources for women within the BYU-Hawaii community.