Marketing Director

Introduction: The BYU Management Society at BYU-Hawaii is an organization that aims to connect business professionals and students in the community. As a member of the society's marketing team, I noticed that our processes for fulfilling our responsibilities were not as beneficial as they could be.

The Problem: To address this issue, I proposed changes to the team's responsibilities and processes, which resulted in a more streamlined and taught marketing strategy for our committee.

The Solution: First, I proposed that each member of the team take on specific responsibilities and everyone work on every task, we would assign each person all the areas of focus, such as social media, email marketing, or graphic design. This allowed us to capitalize on unique skills and learn what they liked to do best and made it easier to delegate tasks and responsibilities for each specific event.

Second, We created a shared Google Drive folder where team members could access all necessary files and resources. This eliminated the need for multiple email threads and allowed us to easily collaborate and work on projects together. It also ensured that everyone had access to the most up-to-date information and resources.

Third, I held short weekly meetings to discuss our progress and upcoming tasks. This helped us stay on track and ensure that everyone was aware of what was expected of them. It also allowed us to brainstorm new ideas and strategies as a team, which resulted in more innovative and effective marketing campaigns.

The Outcome: Overall, these changes to the BYU Management Society at BYU-Hawaii's marketing team resulted in a more beneficial learning experience for marketing strategy. By assigning specific events instead of responsibilities, creating a shared Google Drive folder, and holding weekly meetings, we were able to streamline our processes and work more collaboratively as a team. As a result, our marketing campaigns were more successful, and we were able to better serve our members and the community